March 26, 2017

Welcome! Class is now back in session. Our topic: the ever-gorgeous and ever-popular bridal bouquet!  Over the last few weeks we’ve looked at different bouquet style and a few of the individual floral elements that can make up a bridal bouquet; today we will discuss some of the factors that go into pricing these beauties.

When pricing a bridal bouquet, we designers may ask ourselves several questions:

  • How difficult or labor intensive is it to make this bouquet? Is this a bouquet I will need to spend all afternoon making? (As a rule of thumb, rounded bouquets come together more easily than asymmetrical bouquets.)
  • Are the flowers I need for this bouquet in season and readily available? Will I need to special order these flowers from growers far, far away and need to factor in shipping costs?
  • What is the wholesale price of the flowers I am using? Are these specialty flowers (orchids, garden roses) that come with a higher price tag? Are there twenty different kinds of flowers that need to be purchased, or just two?

Flora Nova Design Seattle - Bridal Bouquet


At Flora Nova, our bouquets typically range between $200 – $350, and our sweet spot is usually around $255. Let’s take this bouquet (that you may remember from Part II) and break down the cost a bit.  This bouquet is a classic rounded design with some slight trailing elements.  It features spring flowers that were locally grown and readily available mixed together with floral standbys like white hydrangea, seeded eucalyptus, and dusty miller. Specialty flowers like voluptuous garden roses and cheery anemones are used, but only as accents and are placed alongside less costly floral ingredients.  All of these factors combine to create a final price tag of $265.


Other examples of bouquets around our “sweet spot:”


Remember this fluffy green bouquet from last week? This is a perfect example of a bridal bouquet that falls a little lower on the price continuum.  Because of the abundance of greenery and the absence of pricey specialty ingredients, this bouquet comes in at $215.




And what about the other end of the continuum?  You might remember these bouquets from last week as well.  The price for each of these bouquets is edged higher due to the complexity of design, the abundance of specialty flowers, or the sheer number of different floral elements found within the bouquet:

Well class, I hope you’ve enjoyed this course in bouquet-ology.  We’ve swooned, we’ve drooled, and we’ve learned a little something along the way.  Thanks for tagging along!

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March 22, 2017

Last week we explored some of the words we designers use to describe a wedding bouquet’s style: rounded, free-form, airy, trailing, and so on.  This week we’re going to take a look at one of the other factors that go into making your perfect bouquet: the flowers themselves!Flora Nova Design Seattle - Bridal Bouquet

Bridal bouquets come in all shapes and sizes. Some are composed of many types of flowers mixed together; others are made up of a grouping of only one type of flowers.  Some bouquets showcase flowers grown in a hothouse or halfway around the world; others are a vibrant display of seasonal flowers locally sourced.  In this romantic bridal bouquet, roses are the main attraction; sweet-smelling garden roses, fluffy spray roses, and creamy hybrid tea roses rub elbows with blush ranunculus and black and white anemones to create a classic rounded bouquet.


When it comes to choosing your flowers, roses are a classic choice and available year-round, as are mini calla lilies, and hydrangea. In these rounded bouquets below, you can see that roses and hydrangea are often used in bridal bouquets designed here at Flora Nova, and then partnered with seasonal touches to reflect the individual style and personality of each bride.

Flora Nova Design Seattle - Bridal Bouquet


We designers have a lot of fun playing around with our flowers — mixing seasons and textures and colors together to come up with a bouquet that is unique and eye-catching. For those brides not into the classic rounded bouquet of hydrangea and roses, greenery is often used to create a more free-form organic bouquet. In this bouquet, it is the maidenhair fern that captures the spotlight, and roses only play a supporting role.



Flora Nova Design Seattle - Bridal Bouquet


As you can see, much like in our last post about style, these bouquets started simple but can get much more complex. Seasonal flowers like sweet peas, clematis vine, viburnum, dahlias, and peonies can pack a big visual punch. Phaleanopsis orchids can add a touch of glamour both when mixed into a bouquet or allowed to cascade freely down the front. In the center bouquet above, quince branches are even incorporated to create a truly unique, one-of-a-kind bouquet.


Well, so far in this series we’ve explored different ways you might express yourself in the overall style and shape of your bridal bouquet, and, this week, in the individual floral and textural elements that go into creating your perfect bouquet.  Next time we’ll take a look at bouquet pricing.  You’ve fallen in love with your perfect bouquet, now how will it fit into your wedding budget?

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March 16, 2017

Classic. Rounded. Lush. Airy. Trailing. Tear-drop. Free-form.  So many different ways to describe your wedding bouquet!  The trouble is, each of these descriptors mean something different to each of us!  What might be “airy” to one designer might be “rounded” to another.  So, today we are taking a look at some of our favorite bouquets from past weddings and talking a little about what goes into describing your perfect bouquet.

Let’s start with the classic: romantic garden roses, ranunculus, peonies, gardenias–sigh, these are the grande dames of the flower world! Put them all together you have a gorgeous rounded bouquet that conveys romance, elegance, and tradition.

Too simple for you? How about adding a bit of texture?  Perhaps a little greenery or small seasonal flowers…

Still too structured?  Oh, we can get wilder, yes we can. Now we’re getting closer to what we might call “airy,” “tear-drop,” or “trailing.” Lots of textural elements (as you can see, those range from ferns to feathers), something interesting or unexpected (fern curls, amaranthus, succulents, air plants), and definitely some “movement” to the bouquet.  While the more classic, rounded bouquets are designed tightly and precisely, the flowers in these bouquets are allowed a little wiggle room to bounce, flounce, and float down the aisle.

Still too tame for you?  You must be a more “free-form” kind of bride.  Not afraid to break a few floral design rules.  Well, we have bouquets for you, too! *Swoon!* All that texture! All that green!  All that movement! These bouquets have the feel of a freshly picked bunch of wild flowers – yet they are also carefully, passionately crafted works of art.  Showstoppers.

Which one of these bouquets is speaking your language?  Are you classic and traditional? Free-spirited and ready to dance your way down the aisle?  Or are you a showstopper ready to bring in a little drama? We’re ready to help you express yourself on the big day!

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March 10, 2017

The very handsome couple Jenny and Paul held their classic blush wedding at the beautiful Arctic Club, it’s always the dream to have your aesthetic and decor match with your venue and this was the perfect pairing! This late spring wedding was filled with one of our favorite flowers that we wait all year for; peonies! Jenny’s classic rounded bouquet was filled with those beauties, as well as scabiosa flowers, and the aptly named and always sweet blushing bride! Beautiful and romantic.

This color palette of blush, dark greens, gold, black and white is crisp, fresh and looks just stunning in all the photos taken by the wonderful Melissa Kilner. Aren’t all the bridal photos perfect? Along with the planning of Megan from Clutch Events who makes every wedding she works on effortless and fun. We sure had a dream team with this one!


Fabulous Vendor Team:

Venue: The Arctic Club

Planner: Clutch Events

Photographer: Melissa Kilner

Rentals: Pedersen’s

Cake: The Sweetside

Makeup Artist: Offwhite Makeup

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